Welcome to Sports and Entertainment Marketing -
Are you ready to join the exciting career field of Sports and Entertainment Marketing? Would you like to take your Marketing Education experience to the next level? This is anadvanced marketing course, providing students with the opportunity to apply marketing principles in the fields of Sports and Entertainment. This course is designed for students who are interested in business and marketing and want to learn the “behind the scenes” business of promoting sports, music and television. Topic areas covered in this courseinclude a review of the basic marketing functions, target marketing and segmentation, sponsorship and endorsements, licensing, event marketing, promotions and publicity and sports marketing plans. Instructional strategies include computer/technology applications, current event research, event planning, real and/or simulated occupational experiencesand projects performed using the marketing functions. Software programs include Virtual Business Sports Simulation, Concert Tour Entrepreneur, Fantasy sports Simulation -Football, Hockey, Basketball, Baseball. Explore the intriguing world of sports and entertainment from the perspective of marketing. The class gives students the necessary skills to succeed in their careers, as well as learn solid academic skills such as math, reading, and language arts.
An integral part of the program at Pioneer is an opportunity for participating in the student professional organization, DECA. Pioneer students completing the program will receive credits towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement.
WELCOME TO SPORTS AND ENTERTAINMENT
MARKETING 2
This is an advanced course that will help students develop a thorough understanding of the marketing concepts and theories that apply to sports and sporting and/or
entertainment events. The areas this course will cover include a review of basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans. Computer simulations are used to apply and practice Sports and Entertainment Marketing strategies. Students taking sports marketing will have the opportunity to participate in DECA (student marketing leadership organization). DECA related activities and curriculum could be used as an approved part of all marketing classes.
This course counts towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement.
An integral part of the program at Pioneer is an opportunity for participating in the student professional organization, DECA. Pioneer students completing the program will receive credits towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement.
WELCOME TO SPORTS AND ENTERTAINMENT
MARKETING 2
This is an advanced course that will help students develop a thorough understanding of the marketing concepts and theories that apply to sports and sporting and/or
entertainment events. The areas this course will cover include a review of basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans. Computer simulations are used to apply and practice Sports and Entertainment Marketing strategies. Students taking sports marketing will have the opportunity to participate in DECA (student marketing leadership organization). DECA related activities and curriculum could be used as an approved part of all marketing classes.
This course counts towards the prestigious High School MBA Award. Students will earn at least 20 online hours, which may be applied toward the 20 hour Michigan Merit Curriculum graduation requirement.
