Current Events - Branding - October 2nd, 2017
Meijer "Misfits"
Off Brands - Understanding the terrible spelling and punctuation in corporate names
Here's what 24 of the most popular brand names really mean (Choose 10)
Apple Tops List of Best 100 Global Brands

Current Events - Product Unit - September 11th, 2017
With a $1,000 Price Tag, Apple’s iPhone Crosses a Threshold
Apple’s September 12 Event May Mark A Turning Point For iPhone, Apple Watch
New iPhone names are reportedly iPhone X, iPhone 8, iPhone 8 Plus
The fight to replace the iPhone and other smartphones is on — here's what to watch for in round one


Current Events - Channels of Distribution - November 29th, 2016

How Technology Is Driving Logistics This Holiday Season
How Millennial 'Foodies' Are Challenging The Supply Chain From Farm To Table
Trump Wins: Supply Chain Implications Of Stated Policies
Amazon Flex officially launches, and it’s like Uber for package delivery


Current Events - Pricing - October 2016

What the Airlines Never Tell You About Airfares
How Apple Plays the Pricing Game
Disney Parks Consider Off-Peak Prices
Airbnb Crimps Hotels’ Power on Pricing


Current Events - Branding - September 30th, 2016

This Infographic Shows How Only 10 Companies Own All The World’s Food Brands
13 Small Eco Brands That Are Actually Owned By Giant Corporations


SoLoMo - Business Operations Research

What is SoLoMo and Why Is it Important to Marketers?
SoLoMo: The Future of Digital Marketing Continues Here



Current Events - Product - September 12th, 2016

Here’s Why the Fast-Food Breakfast Wars Are Raging
Microsoft's and Apple's Product Lines Compared: This Is Why Apple Wins
Want That Shiny New Black iPhone 7? You May Be Waiting A While
Nike Inc. Marketing Mix (4Ps/Product, Place, Promotion, Price) Analysis



Branding Assignment:

Drug Name Confusion


Current Events - September 14, 2015

Starbucks Makes a Big Bet on New Product Mix
Five Popular Stores With Great Return Policies

International Business: Some brand names don't translate well