Sports Marketing Current Event Article Links
Current Events - December 5th, 2018
How Michael Jordan Became the GOAT of Celebrity Endorsements
Post Malone & Crocs: Celebrity Partnership
How NBA Brand Uniform Sponsorships Were Established
Paying Celebrity Influencers
My Cause, My Cleats 2018
Current Events - October 8th, 2018
Jets' Isaiah Crowell gets wipe endorsement after celebration
New Internship Program Gives Students Rare Experience at the Detroit Tigers, Olympia Entertainment
Fans can purchase 4th quarter of NBA games on League Pass
Little Caesars Arena no longer accepts printed tickets for games
Current Events - September 28th, 2018
Articles for Project
Data Suggests NFL Losing Young Fans
NFL ratings continue upward trend
CE Assignment
Now that Tiger is out of the woods, will endorsement deals follow?
NHL to play games in Sweden, Finland, China next season
Beats becomes NBA’s official headphones supplier
Colin Kaepernick is Nike's $6 billion man
Current Event Article - September 10th, 2018
Nike's Reward From Using Kaepernick Will Exceed Risk Because It Knows Its Demo
Current Events - April 30th, 2018
Sponsors line up for NFL draft in Dallas
The Marketing Arm Connects Top Prospects & Brands The Night Before the NFL Draft
2018 NFL draft: Kim Miale makes agent history with Saquon Barkley
Shaquem Griffin goes to Seahawks, inks mulitple endorsement deals
Current Events - April 16th, 2018
For A Winning Sports Marketing Campaign, Think Of Players As People First
Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s Games Must-See TV
YouTube TV Lands NBA Finals Sponsorship, Building on Sports-Marketing Strategy
March Madness Articles - March 20, 2018
March Madness: Why Brackets Are Powerful Marketing Content
Marketers Embrace March Madness With Campaigns, Promotions
March Madness Marketing Stats, Viewership Trends Infographic
March Madness is the avid sports fan’s (and sports marketer’s) dream
Super Bowl Articles - January 31st, 2018
How NFL Sponsors Get Ambushed at the Super Bowl
How to Win Super Bowl LII with Your Local Marketing
Here’s what advertisers have planned for Super Bowl 2018
Current Events - December 19th, 2017
The NBA is becoming Global, Thanks to a Brilliant Marketing Strategy
The NFL’s Brand Crisis: How It Plans to Market Itself Differently
The NHL’s Goal: Get Younger Fans
How Live Social Content Is Changing The Future Of Sports Marketing
Current Events - October 27th, 2017
NFL's 'My Cleats, My Cause' Campaign Returning
Giant 1,500 pound Detroit sports Lego creation unveiled
Rivals Michigan, Michigan State unite to promote #AmazonDetroit during big game
NBA G League launches first-ever marketing campaign
Current Events - October 2nd, 2017
Facebook inks deal for NFL post-game highlights
Will Sports Marketing Change Post-Bribery Scandal?
Nike's New Interactive NBA Jerseys Are Genius On Multiple Levels
Floyd Mayweather-Conor Mcgregor are Marketing Geniuses
Current Events - September 11th, 2017
How Dak Prescott makes almost five times his NFL salary
NBC Sports Takes Early Shot at Goal of Marketing NHL
How Opendorse Is Offering More Efficient Athlete Endorsements
How to Create an Irresistible Game-Day Experience for Your Audience
Current Events - October 28th, 2016
20 hot athletes with the biggest endorsement deals of 2016
***Choose 5 athletes and summarize
NBA Fans Are Getting A Virtual Reality Upgrade To The Way They Watch Game
Power Rankings: The reasons why NFL ratings are down
Sponsorship of high school teams worth a look
The 25 schools that make the most money in college sports
Current Events - September 23rd, 2016
Under Armour has college football 'zebras' on its side
Superbowl 50 MVP Von Miller signs emoji marketing deal
2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s
MLB Network Rolls Out Postseason Campaign
Current Events - September 12th, 2016
NFL makes enormous 'Thursday Night Football' deal with NBC and CBS
Colin Kaepernick jersey sales skyrocket
Jordan Brand uniforms provide U-M football greatness by association
Top sports marketing tips: Sponsorship 2016 – this time it’s personal
Current Events - April 22nd, 2016
The Marketing Power of Sports’ Stars
Sports marketing strategies that are sure to engage fans
Sports Marketing - more than just a hunting ground for male consumers
March Madness Articles - March 21st, 2016
March Madness is the avid sports fan’s (and sports marketer’s) dream
How to use real-time data for March Madness ad campaigns
March Madness Marketing: Another Slam Dunk for the NCAA in 2016
March Madness 2016: How CBS And Turner Made The NCAA’s Basketball Playoffs Bigger Than NBA Playoffs
Current Event Assignment - February 23, 2016
The Balancing Act of Olympic Marketing
Manny Pacquiao Loses Nike Sponsorship
NASCAR makes social media push with Snapchat Live Stories
Plans for new Detroit Red Wings arena district expand
Current Event Assignment - Super Bowl 50 - February 4th, 2016
How To Watch Super Bowl 50 On Your Smartphone, Tablet Or PC
Peyton Manning Is Off-Field MVP Of The Super BowL
eBay Unveils Wealth Of Super Bowl Data And Predictions
Super Bowl 50 Sees Influx of New Advertisers
Choose 5 facts relating to the marketing of the Super Bowl:
Super Bowl 50: 50 Greatest Facts
List five ads you are looking forward to seeing on Sunday:
Super Bowl 50 Complete Ad Chart: Who's Buying Commercials in the Big Game
Superbowl Commercials
USA Today Ad Meter - Super Bowl 50
EXTRA CREDIT:
America's Marketing High School - Survey Link
Current Events - December 15th, 2015
Nike deal proves LeBron James is most marketable NBA man since Michael Jordan
Why Are Baseball Players Getting Paid So Much Money?
NCAA to Block Daily Fantasy Sports March Madness TV Ads
Lebron's Lifetime Deal with Nike is a Slam Dunk
Current Events - December 3rd, 2015
Current Events - October 29th, 2015
Under Armour and Nike settle trademark infringement lawsuit
The NBA continues to send a bad message with its specialized fashion for women
Dolphins' new living room boxes provide all comforts of home
EA and FIFA - Licensing Agreement Extended until 2022
Current Events - October 19th, 2015
Sports Brands Jump Aboard Twitter Native Polling Test
Marketing to millennials, Los Angeles Football Club looking to stand apart
PSA for Stephen Ross' RISE anti-discrimination campaign to debut during Saturday's UM-MSU game
College Football Is Stealing Your Education
Current Events - September 13th, 2015
Michigan's contract with Nike: $169 million, the richest in college sports
Michigan's record-setting Nike contract a far cry from contentious early apparel days
Marketing to Sports Fans Online, With Help From Google and Social Networks
NBA Star Draymond Green Donates $3.1 Million To His Alma Mater Michigan State University
Current Events - April 20th, 2015
Promotions remain creative part of minor-league, other sports teams' schedules
NHL Marketing Tactics: Keeping The Fans Engaged
PepsiCo in, Coke out with NBA
March Madness: Indianapolis Hits Jackpot With Four Basketball Bluebloods Reaching Final Four
Current Events Assignment - March Madness
NBA embraces March Madness
March Madness Marketing Campaign Is a Slam Dunk for the NCAA
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Buffalo Wild Wings' March Madness Brand Campaign Is Brilliant
Finish Line to Tap Into March Madness with ‘Let’s Dance’ Campaign
What March Madness Can Teach Us About Customer Experience
Current Events Assignment - March 6th, 2015
With Tiger Woods in Decline, a Sport and Its Sponsors Ponder the Future
Marshawn Lynch applies to trademark ‘I’m just here so I won’t get fined’
How Badly Does Las Vegas Want an NHL Franchise?
Lakers Top 2015 List Of NBA's Most Valuable Teams; Average Franchise Is Now Worth Record $1.1 Billion
USA Today Ad-Meter Super Bowl 49
America's Marketing High School - Survey Link
Current Event Assignment - Super Bowl XLIX - January 29th, 2015
*** CHOOSE FOUR ARTICLES
List three ads you are looking forward to seeing on Sunday:
Best Superbowl Commercials - Timeline
Current Event Assignment - December 15th, 2014
Current Event Assignment - November 17th, 2014
Current Event Assignment - October 20th, 2014
Current Event Assignment - September 19th, 2014
Current Event Assignment - September 8th, 2014
Current Event Assignment - November 18th, 2013
Current Event Assignment - December 2nd, 2013
Current Event Assignment - October 28th, 2013
Current Event Assignment - October 14th, 2013
Current Event Assignment - September 6th, 2013
Current Event Assignment - May 24th, 2013
Current Event Assignment - April 22, 2013
Current Event Assignment - April 15th, 2013
Current Event Assignment - February 14th, 2013
Best Superbowl Commercials - Timeline
America's Marketing High School - Survey Link
How Michael Jordan Became the GOAT of Celebrity Endorsements
Post Malone & Crocs: Celebrity Partnership
How NBA Brand Uniform Sponsorships Were Established
Paying Celebrity Influencers
My Cause, My Cleats 2018
Current Events - October 8th, 2018
Jets' Isaiah Crowell gets wipe endorsement after celebration
New Internship Program Gives Students Rare Experience at the Detroit Tigers, Olympia Entertainment
Fans can purchase 4th quarter of NBA games on League Pass
Little Caesars Arena no longer accepts printed tickets for games
Current Events - September 28th, 2018
Articles for Project
Data Suggests NFL Losing Young Fans
NFL ratings continue upward trend
CE Assignment
Now that Tiger is out of the woods, will endorsement deals follow?
NHL to play games in Sweden, Finland, China next season
Beats becomes NBA’s official headphones supplier
Colin Kaepernick is Nike's $6 billion man
Current Event Article - September 10th, 2018
Nike's Reward From Using Kaepernick Will Exceed Risk Because It Knows Its Demo
Current Events - April 30th, 2018
Sponsors line up for NFL draft in Dallas
The Marketing Arm Connects Top Prospects & Brands The Night Before the NFL Draft
2018 NFL draft: Kim Miale makes agent history with Saquon Barkley
Shaquem Griffin goes to Seahawks, inks mulitple endorsement deals
Current Events - April 16th, 2018
For A Winning Sports Marketing Campaign, Think Of Players As People First
Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s Games Must-See TV
YouTube TV Lands NBA Finals Sponsorship, Building on Sports-Marketing Strategy
March Madness Articles - March 20, 2018
March Madness: Why Brackets Are Powerful Marketing Content
Marketers Embrace March Madness With Campaigns, Promotions
March Madness Marketing Stats, Viewership Trends Infographic
March Madness is the avid sports fan’s (and sports marketer’s) dream
Super Bowl Articles - January 31st, 2018
How NFL Sponsors Get Ambushed at the Super Bowl
How to Win Super Bowl LII with Your Local Marketing
Here’s what advertisers have planned for Super Bowl 2018
Current Events - December 19th, 2017
The NBA is becoming Global, Thanks to a Brilliant Marketing Strategy
The NFL’s Brand Crisis: How It Plans to Market Itself Differently
The NHL’s Goal: Get Younger Fans
How Live Social Content Is Changing The Future Of Sports Marketing
Current Events - October 27th, 2017
NFL's 'My Cleats, My Cause' Campaign Returning
Giant 1,500 pound Detroit sports Lego creation unveiled
Rivals Michigan, Michigan State unite to promote #AmazonDetroit during big game
NBA G League launches first-ever marketing campaign
Current Events - October 2nd, 2017
Facebook inks deal for NFL post-game highlights
Will Sports Marketing Change Post-Bribery Scandal?
Nike's New Interactive NBA Jerseys Are Genius On Multiple Levels
Floyd Mayweather-Conor Mcgregor are Marketing Geniuses
Current Events - September 11th, 2017
How Dak Prescott makes almost five times his NFL salary
NBC Sports Takes Early Shot at Goal of Marketing NHL
How Opendorse Is Offering More Efficient Athlete Endorsements
How to Create an Irresistible Game-Day Experience for Your Audience
Current Events - October 28th, 2016
20 hot athletes with the biggest endorsement deals of 2016
***Choose 5 athletes and summarize
NBA Fans Are Getting A Virtual Reality Upgrade To The Way They Watch Game
Power Rankings: The reasons why NFL ratings are down
Sponsorship of high school teams worth a look
The 25 schools that make the most money in college sports
Current Events - September 23rd, 2016
Under Armour has college football 'zebras' on its side
Superbowl 50 MVP Von Miller signs emoji marketing deal
2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s
MLB Network Rolls Out Postseason Campaign
Current Events - September 12th, 2016
NFL makes enormous 'Thursday Night Football' deal with NBC and CBS
Colin Kaepernick jersey sales skyrocket
Jordan Brand uniforms provide U-M football greatness by association
Top sports marketing tips: Sponsorship 2016 – this time it’s personal
Current Events - April 22nd, 2016
The Marketing Power of Sports’ Stars
Sports marketing strategies that are sure to engage fans
Sports Marketing - more than just a hunting ground for male consumers
March Madness Articles - March 21st, 2016
March Madness is the avid sports fan’s (and sports marketer’s) dream
How to use real-time data for March Madness ad campaigns
March Madness Marketing: Another Slam Dunk for the NCAA in 2016
March Madness 2016: How CBS And Turner Made The NCAA’s Basketball Playoffs Bigger Than NBA Playoffs
Current Event Assignment - February 23, 2016
The Balancing Act of Olympic Marketing
Manny Pacquiao Loses Nike Sponsorship
NASCAR makes social media push with Snapchat Live Stories
Plans for new Detroit Red Wings arena district expand
Current Event Assignment - Super Bowl 50 - February 4th, 2016
How To Watch Super Bowl 50 On Your Smartphone, Tablet Or PC
Peyton Manning Is Off-Field MVP Of The Super BowL
eBay Unveils Wealth Of Super Bowl Data And Predictions
Super Bowl 50 Sees Influx of New Advertisers
Choose 5 facts relating to the marketing of the Super Bowl:
Super Bowl 50: 50 Greatest Facts
List five ads you are looking forward to seeing on Sunday:
Super Bowl 50 Complete Ad Chart: Who's Buying Commercials in the Big Game
Superbowl Commercials
USA Today Ad Meter - Super Bowl 50
EXTRA CREDIT:
America's Marketing High School - Survey Link
Current Events - December 15th, 2015
Nike deal proves LeBron James is most marketable NBA man since Michael Jordan
Why Are Baseball Players Getting Paid So Much Money?
NCAA to Block Daily Fantasy Sports March Madness TV Ads
Lebron's Lifetime Deal with Nike is a Slam Dunk
Current Events - December 3rd, 2015
- Vine 2.0: Sports Marketers Unlock The Creative Potential With The Six-Second Platform
- Delta renews Vikings sponsorship, becomes name on field suite in new stadium
- Top 100 Highest-Paid Athlete Endorsers of 2015
- Rob Gronkowski Knows More About Marketing Than You Do
- NHL Sponsorship Revenue totals $447 Million
Current Events - October 29th, 2015
Under Armour and Nike settle trademark infringement lawsuit
The NBA continues to send a bad message with its specialized fashion for women
Dolphins' new living room boxes provide all comforts of home
EA and FIFA - Licensing Agreement Extended until 2022
Current Events - October 19th, 2015
Sports Brands Jump Aboard Twitter Native Polling Test
Marketing to millennials, Los Angeles Football Club looking to stand apart
PSA for Stephen Ross' RISE anti-discrimination campaign to debut during Saturday's UM-MSU game
College Football Is Stealing Your Education
Current Events - September 13th, 2015
Michigan's contract with Nike: $169 million, the richest in college sports
Michigan's record-setting Nike contract a far cry from contentious early apparel days
Marketing to Sports Fans Online, With Help From Google and Social Networks
NBA Star Draymond Green Donates $3.1 Million To His Alma Mater Michigan State University
Current Events - April 20th, 2015
Promotions remain creative part of minor-league, other sports teams' schedules
NHL Marketing Tactics: Keeping The Fans Engaged
PepsiCo in, Coke out with NBA
March Madness: Indianapolis Hits Jackpot With Four Basketball Bluebloods Reaching Final Four
Current Events Assignment - March Madness
NBA embraces March Madness
March Madness Marketing Campaign Is a Slam Dunk for the NCAA
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Buffalo Wild Wings' March Madness Brand Campaign Is Brilliant
Finish Line to Tap Into March Madness with ‘Let’s Dance’ Campaign
What March Madness Can Teach Us About Customer Experience
Current Events Assignment - March 6th, 2015
With Tiger Woods in Decline, a Sport and Its Sponsors Ponder the Future
Marshawn Lynch applies to trademark ‘I’m just here so I won’t get fined’
How Badly Does Las Vegas Want an NHL Franchise?
Lakers Top 2015 List Of NBA's Most Valuable Teams; Average Franchise Is Now Worth Record $1.1 Billion
USA Today Ad-Meter Super Bowl 49
America's Marketing High School - Survey Link
Current Event Assignment - Super Bowl XLIX - January 29th, 2015
*** CHOOSE FOUR ARTICLES
- Resale Prices For Super Bowl XLIX Tickets Rise To Record Levels
- Four Trends to Expect From Super Bowl XLIX Ads
- Infographic: Things Super Bowl Viewers Love (Besides the Big Game)
- Super Bowl Ad Prices Have Gone Up 75% Over a Decade
- How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl
- Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs
List three ads you are looking forward to seeing on Sunday:
Best Superbowl Commercials - Timeline
Current Event Assignment - December 15th, 2014
- Sweeping New Olympic Rules Hope to Fix the Broken Games
- Game on: UNLV Athletic Department adopts new tack
- Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines
- Brands Rethiink Sponsorships - Athletes
Current Event Assignment - November 17th, 2014
- Be Relentless' - Rebranding the Clippers
- Why Breast Cancer Awareness is a marketing ploy
- New Ford Field college bowl game gets a name: Quick Lane Bowl
- Line Change: NHL Refreshes Marketing Efforts via Events and Partnerships
Current Event Assignment - October 20th, 2014
- 5 lessons to learn from Derek Jeter's brand management legacy
- What The NBA's Insane New TV Deal Means For The League And For You
- Social Media Marketing Lessons From the NHL
- How Beats by Dre (possibly accidentally) won the headphones marketing war in the NFL
Current Event Assignment - September 19th, 2014
- NHL will put ads on jerseys after someone else does it first
- NFL sponsor wrath: Can they change the league?
- Ray Rice Who? Four NFL Games This Season Drew Incredible 20 Million+ TV Viewers. Each.
- Manchester United vs. Real Madrid: Big Business at the Big House
Current Event Assignment - September 8th, 2014
- Phoenix Suns looking for new stadium sponsor
- Under Armour in tussle to try to pull NBA's Kevin Durant away from Nike
- San Francisco 49ers Build Levi's Stadium As Technological, Ecological Marvel
- Social-media images, video banned at Ryder Cup
Current Event Assignment - November 18th, 2013
- MLB Star Replaces Twitter Pic After Endorsement Gaffe
- 2016 Rio Olympics aim for record sponsorship haul
- Area man sells naming rights to fantasy football team
- Top 5: Sponsorships In Sports
Current Event Assignment - December 2nd, 2013
- New Year's Eve block party with 'puck drop' in downtown Ann Arbor is a go
- Nike and Hasbro Collaborate on Calvin Johnson-Themed Megatron Sneaker/Toy Bundle
- Colorado mandates women's game in exchange for Kansas ticket
Current Event Assignment - October 28th, 2013
- Yankees Among 10 MLB Teams Valued at More Than $1 Billion
- Want to invest in NFL's Arian Foster? Here's a chance
- NFL goes pink for breast cancer but ignores other diseases
- Pharrell Williams Says Will.i.am “I Am” Lawsuit Is Baseless
Current Event Assignment - October 14th, 2013
- Tripling” of England fan base is a condition of NFL team moving there
- Jacksonville banking on consumer spending with bid for 2016, 2017 college football championships
- Coyotes to Launch "Hungrier Than Ever" Marketing Campaign
- NHL Face-Off 2013 to bring Canadians together
- Mayweather Vs. Canelo: Floyd To Make $100 Million For Saturday’s Fight?
- The Evolution of Sports Marketing – Red Bull
- UNO Study Calculates $480M Economic Impact for Super Bowl XLVII
- How Nike, Adidas, Under Armour rule college football
Current Event Assignment - September 6th, 2013
- Michigan sets dynamic ticket prices based on demand
- Is world #3 Maria Sharapova a marketing genius?
- Michigan Stadium's second-ever night game means big boost for Ann Arbor businesses
- Marketing takes center stage at Toby Keith concert
- Calvin Johnson Gets Some Help from Sean 'Diddy' Combs in New Nike Commercial
Current Event Assignment - May 24th, 2013
- Michigan won't back out early from $80-million Adidas deal
- The Legacy Agency Signs NCAA National Player of the Year and Top NBA Prospect Trey Burke
- The Business Page: Nike, Adidas dominate endorsement world
- Can Hockey Compete With The NBA Playoffs For Viewers?
- Portland Timbers don't take Jeld-Wen sellouts for granted
- NHL launches marketing campaign around upcoming playoffs
- Advertisers Step Up to Bat as Major League Baseball’s 2013 Season Begins
- The Power Of Global Sports Brand Merchandising
Current Event Assignment - April 22, 2013
- Losing a Step, Nike Seeks to Regain Its Edge
- Are Sports Prices Too High To Deliver Return on Investment
- NBA Bans a Player's Adidas Haircut, but How Long Until Jersey Logos Arrive
- Trout, Harper are sports marketing forces
Current Event Assignment - April 15th, 2013
- March Madness marketers run the ambush route
- UM gets millions in free media exposure from NCAA tournament
- Best March Madness Promoted Tweets So Far
- Southwest Florida benefits from FGCU's success
Current Event Assignment - February 14th, 2013
- How Advertisers Made The Super Bowl Power Outage Work For Them
- With $9.5 Billion at Stake, NFL Tries to Recast Sport as Safer
- Marketing experts say tough road back for Armstrong
Best Superbowl Commercials - Timeline
America's Marketing High School - Survey Link
