Current Events - September 4th, 2024
Olympic ad spending at record levels as streaming boom helps fuel demand
The ‘first’ post-Covid Olympics are exciting sponsors
How NFL Streaming Will Work With Coverage Across Four Platforms
Applebee’s NFL sponsorship feeds its new campaign

Current Events - April 4th, 2024
Iowa’s win over LSU shatters record for most-watched women’s game
How the NCAA Selects Its March Madness Host Cities
How Detroit Landed the 2024 NFL Draft
Men’s March Madness ad inventory is sold out
A look at Sweet 16's economic impact on Detroit


Current Events - Super Bowl Edition
Tickets to Super Bowl 2024 are the most expensive ever
Here's How Much the Super Bowl LVIII Winners (and Losers) Get Paid
How much does it cost to get a Super Bowl commercial in 2024?
When is Super Bowl 2024? Date, time, channel, who's performing and more



Current Events - January 30th, 2024

• How Michigan Turned a Sign-Stealing Scandal Into a Successful Marketing Ploy   (may need to sign in to read, use your email and click on NO for notifications)
• Michigan-Washington national title game draws 25 million viewers
• Lions-Buccaneers showdown set to ignite $20M economic surge for Detroit
• Roar Restored: Lions’ Resurgence Carries Major Implications

                (may need to sign in to read, use your email and click on NO for notifications)


Current Events - October 19th, 2023

• Taylor Swift and Travis Kelce Are A Marketers Match Made in Heaven

• How Shake Shack cooked up its first NIL campaign

• Behind the AI magic that lets Amazon’s Prime Vision show the NFL like never before
• Sports Illustrated Resorts eyeing Ann Arbor for hotel and conference center

Current Events - September 5th, 2023
Bud Light debuts NFL campaign amid continued fallout
Pepsi turned the NFL’s No. 0 into a marketing opportunity
Amazon kicks off year two of ‘Thursday Night Football'
Nebraska volleyball breaks global women’s sports attendance record

Current Events 3-7-23
How a soccer star navigates brand deals
PGA Tour Moves to Protect Players From ‘Ambush Marketing’
State Farm went all in on TikTok for the Super Bowl—was it worth it?
Super Bowl Viewership Even Higher Than Reported

Current Events - Super Bowl 2023
Here's How Much It Will Cost to Go to the 2023 Super Bowl
Brands use TikTok in Super Bowl Marketing
For Super Bowl Ads This Year, Crypto Is Out
Twitter Tries Super Bowl ‘Fire Sale
Super Bowl commercials 2023

Current Events - November 4th, 2022
How Nike’s iconic Bo Jackson campaign came to be
MLS will tap Apple ecosystem to turbocharge growth
NCAA’s New NIL Rules Prohibit Schools From Negotiating Deals
Overtime Elite, Amazon Prime announce exclusive media rights deal



Current Events - October 17th, 2022
Meet the golf brands that are changing the landscape of the sport
Disney Could Grab $700M From College Football Ads
Soccer surpasses NHL as 4th most popular sport in United States
Logo big or go home: How Nike got its swoosh for just $35

Current Events - September 12th, 2022
The NFL Dominates American Television, and Likely Always Will
There’s 1 college football brand more popular than the Crimson Tide. It’s a Big Ten team
The World’s 50 Most Valuable Sports Teams 2022
Thursday Night Football on Amazon





Current Events - March 9th, 2022
In the 2022 Super Bowl, some celebrities outshined the brands they promoted
Super Bowl ads may increasingly lean on influencers
College football players are dominating NIL brand deals so far
Can TikTok Save the Olympics?


Current Events - Super Bowl 2022
Super Bowl messages are back to being lighthearted
How NBC was able to sell Super Bowl inventory so quickly—and for so much money
The Financials Behind The Super Bowl



Current Events - January 28th, 2022
Ohio State forms internal advisory group to assist athletes with NIL deals
How Michigan football signee Will Johnson is raking in cash
5 Memorable Examples of Sports Marketing on TikTok
Power Up TikTok to Acquire Younger Sports Fans




Current Events - October 27th, 2021
New Group Licensing Deal Gives Student Athletes Their Own Trading Cards
FIFA and EA Sports Splitting Up Over Licensing Dispute
Mobile Sports Game Licenses: Help or Hindrance 
UNC Launches first Group License under NIL Policy


Current Events - October 4th, 2021
March Madness Brand will be used for Women's NCAA Championship
How do brands tell if their Super Bowl ad was successful? Its Complicated.
NFL Grants access to International Markets
Gatorade selects team of TikTok famous athlete influencers


Current Events - September 7th, 2021
NCAA Athletics cashing in on Name, Image, LIkeness
College Athletes are Getting Paid
An Explanation of NFTs and their impact on Sports
College Sports Fans are attractive to Brand Marketers



Current Events - May 13th, 2021
How sports sponsorship is upping its game for a post-Covid world
How Travis Scott has become America's Brand Whisperer
Trevor Lawrence Is Signing With Adidas, Joining Mahomes, Rodgers
N.C.A.A. Chief, Pressured by State Laws, Pushes to Let Athletes Cash In

****USE FOR PROJECT ONLY
THE WORLD'S 10 HIGHEST-PAID ATHLETES





Current Events - April 14th, 2021
DICK’S Sporting Goods Debuts House of Sport Concept
Sports Media World Reacts To NCAA Tournament Ratings
Nikes are getting harder to find at stores. Here's why
What NFTs Mean for Sports Business



Current Events - Super Bowl
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
Super Bowl LV Ad Inventory Virtually Sold Out
NFL to give 7,500 vaccinated health care workers free tickets to Super Bowl
Super Bowl 2021: What To Know About Super Bowl LV


Current Events - January 29th, 2020
A Look At Our Favorite Super Bowl Celebrity Endorsements Over The Years
Are Super Bowl ads worth it?
Nike sold out of Kobe Bryant-related items online
A Look At Kobe Bryant As A Celebrity Endorser


Current Events - December 5th, 2019
Nike's value is up $26.2B since Colin Kaepernick endorsement
TikTok: Sports’ Next Great Social Media Venture?
Sports Networks Increasingly Interested in Showing High School Stars
Instagram Recruits Sports World to Sell Merchandise


Current Events - October 30th, 2019
NCAA board approves athlete compensation for image, likeness
Balls, bats and Baby Shark: The MLB authentication process is serious business
Biofreeze Using Sports Marketing To Follow Same Path As Gatorade
Under Armour Started in a Grandmother’s Basement



Current Events - September 30th, 2019
NHL teams aim to fill arenas, drawing fans away from screens
Tom Brady and His Selective Endorsement Deals
A World Cup for Video Games
Pepsi Renews Super Bowl Halftime Sponsorship



Current Events - September 9th, 2019
Antonio Brown Reportedly Spoke to Social Media Consultants to Speed Up Raiders Release
A year after facing steep declines, NFL ad pricing is on the rebound
The Winning Brands of the 2019 Women’s World Cup
N.F.L. and Jay-Z Team Up on Music and Social Justice Campaign


​March Madness 2019
March Madness Is Most Profitable Postseason TV Deal In Sports
March Madness means millions of dollars for universities
2019 March Madness Stats & Facts
BodyArmor Taps March Madness In Quest To Topple Gatorade



Super Bowl 2019
Super Bowl 2019: How much does a commercial cost?
YouTube still a key marketing strategy for brands playing the Super Bowl long game
Fiat Chrysler's Super Bowl ad strategy this year? No TV
Timeline Of A Super Bowl Celebrity Commercial: A Case Study On Colgate


Current Events - December 5th, 2018
How Michael Jordan Became the GOAT of Celebrity Endorsements
Post Malone & Crocs: Celebrity Partnership
How NBA Brand Uniform Sponsorships Were Established
Paying Celebrity Influencers
My Cause, My Cleats 2018

Current Events - October 8th, 2018
Jets' Isaiah Crowell gets wipe endorsement after celebration
New Internship Program Gives  Students Rare Experience at the Detroit Tigers, Olympia Entertainment
Fans can purchase 4th quarter of NBA games on League Pass
Little Caesars Arena no longer accepts printed tickets for games


Current Events - September 28th, 2018
       Articles for Project
Data Suggests NFL Losing Young Fans
NFL ratings continue upward trend
          CE Assignment
Now that Tiger is out of the woods, will endorsement deals follow?
NHL to play games in Sweden, Finland, China next season
Beats becomes NBA’s official headphones supplier
Colin Kaepernick is Nike's $6 billion man

Current Event Article - September 10th, 2018

Nike's Reward From Using Kaepernick Will Exceed Risk Because It Knows Its Demo



Current Events - April 30th, 2018

Sponsors line up for NFL draft in Dallas
The Marketing Arm Connects Top Prospects & Brands The Night Before the NFL Draft
2018 NFL draft: Kim Miale makes agent history with Saquon Barkley
Shaquem Griffin goes to Seahawks, inks mulitple endorsement deals


Current Events - April 16th, 2018

For A Winning Sports Marketing Campaign, Think Of Players As People First
Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
The NBA Is Letting Its Stars Shine on and off the Court, Making the League’s Games Must-See TV
YouTube TV Lands NBA Finals Sponsorship, Building on Sports-Marketing Strategy


March Madness Articles - March 20, 2018

March Madness: Why Brackets Are Powerful Marketing Content
Marketers Embrace March Madness With Campaigns, Promotions
March Madness Marketing Stats, Viewership Trends Infographic
March Madness is the avid sports fan’s (and sports marketer’s) dream



Super Bowl Articles - January 31st, 2018
How NFL Sponsors Get Ambushed at the Super Bowl
How to Win Super Bowl LII with Your Local Marketing
Here’s what advertisers have planned for Super Bowl 2018


Current Events - December 19th, 2017
The NBA is becoming Global, Thanks to a Brilliant Marketing Strategy
The NFL’s Brand Crisis: How It Plans to Market Itself Differently
The NHL’s Goal: Get Younger Fans
How Live Social Content Is Changing The Future Of Sports Marketing



Current Events - October 27th, 2017
NFL's 'My Cleats, My Cause' Campaign Returning
Giant 1,500 pound Detroit sports Lego creation unveiled
Rivals Michigan, Michigan State unite to promote #AmazonDetroit during big game
NBA G League launches first-ever marketing campaign

Current Events - October 2nd, 2017
Facebook inks deal for NFL post-game highlights
Will Sports Marketing Change Post-Bribery Scandal?
Nike's New Interactive NBA Jerseys Are Genius On Multiple Levels
Floyd Mayweather-Conor Mcgregor are Marketing Geniuses

 Current Events - September 11th,  2017
How Dak Prescott makes almost five times his NFL salary
NBC Sports Takes Early Shot at Goal of Marketing NHL
How Opendorse Is Offering More Efficient Athlete Endorsements
How to Create an Irresistible Game-Day Experience for Your Audience

Current Events - October 28th, 2016
20 hot athletes with the biggest endorsement deals of 2016
***Choose 5 athletes and summarize
NBA Fans Are Getting A Virtual Reality Upgrade To The Way They Watch Game
Power Rankings: The reasons why NFL ratings are down
Sponsorship of high school teams worth a look
The 25 schools that make the most money in college sports


Current Events - September 23rd, 2016

Under Armour has college football 'zebras' on its side
Superbowl 50 MVP Von Miller signs emoji marketing deal
2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s
MLB Network Rolls Out Postseason Campaign


Current Events - September 12th, 2016

NFL makes enormous 'Thursday Night Football' deal with NBC and CBS
Colin Kaepernick jersey sales skyrocket
Jordan Brand uniforms provide U-M football greatness by association
Top sports marketing tips: Sponsorship 2016 – this time it’s personal

Current Events - April 22nd, 2016

The Marketing Power of Sports’ Stars
Sports marketing strategies that are sure to engage fans
Sports Marketing - more than just a hunting ground for male consumers

March Madness Articles - March 21st, 2016

March Madness is the avid sports fan’s (and sports marketer’s) dream
How to use real-time data for March Madness ad campaigns
March Madness Marketing: Another Slam Dunk for the NCAA in 2016
March Madness 2016: How CBS And Turner Made The NCAA’s Basketball Playoffs Bigger Than NBA Playoffs

Current Event Assignment - February 23, 2016

The Balancing Act of Olympic Marketing
Manny Pacquiao Loses Nike Sponsorship
NASCAR makes social media push with Snapchat Live Stories
Plans for new Detroit Red Wings arena district expand


Current Event Assignment - Super Bowl 50 - February 4th, 2016

How To Watch Super Bowl 50 On Your Smartphone, Tablet Or PC
Peyton Manning Is Off-Field MVP Of The Super BowL
eBay Unveils Wealth Of Super Bowl Data And Predictions
Super Bowl 50 Sees Influx of New Advertisers

Choose 5 facts relating to the marketing of the Super Bowl:

Super Bowl 50: 50 Greatest Facts

List five ads you are looking forward to seeing on Sunday:

Super Bowl 50 Complete Ad Chart: Who's Buying Commercials in the Big Game
Superbowl Commercials
USA Today Ad Meter - Super Bowl 50

EXTRA CREDIT:

America's Marketing High School - Survey Link




Current Events - December 15th, 2015

Nike deal proves LeBron James is most marketable NBA man since Michael Jordan
Why Are Baseball Players Getting Paid So Much Money?
NCAA to Block Daily Fantasy Sports March Madness TV Ads
Lebron's Lifetime Deal with Nike is a Slam Dunk


Current Events - December 3rd, 2015

• Vine 2.0: Sports Marketers Unlock The Creative Potential With The Six-Second Platform
• Delta renews Vikings sponsorship, becomes name on field suite in new stadium
• Top 100 Highest-Paid Athlete Endorsers of 2015
• Rob Gronkowski Knows More About Marketing Than You Do
• NHL Sponsorship Revenue totals $447 Million

Current Events - October 29th, 2015
Under Armour and Nike settle trademark infringement lawsuit
The NBA continues to send a bad message with its specialized fashion for women
Dolphins' new living room boxes provide all comforts of home
EA and FIFA - Licensing Agreement Extended until 2022



Current Events - October 19th, 2015

Sports Brands Jump Aboard Twitter Native Polling Test
Marketing to millennials, Los Angeles Football Club looking to stand apart
PSA for Stephen Ross' RISE anti-discrimination campaign to debut during Saturday's UM-MSU game
College Football Is Stealing Your Education

Current Events - September 13th, 2015



Michigan's contract with Nike: $169 million, the richest in college sports
Michigan's record-setting Nike contract a far cry from contentious early apparel days
Marketing to Sports Fans Online, With Help From Google and Social Networks
NBA Star Draymond Green Donates $3.1 Million To His Alma Mater Michigan State University

Current Events - April 20th, 2015

Promotions remain creative part of minor-league, other sports teams' schedules
NHL Marketing Tactics: Keeping The Fans Engaged
PepsiCo in, Coke out with NBA
March Madness: Indianapolis Hits Jackpot With Four Basketball Bluebloods Reaching Final Four

Current Events Assignment - March Madness

NBA embraces March Madness
March Madness Marketing Campaign Is a Slam Dunk for the NCAA
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Buffalo Wild Wings' March Madness Brand Campaign Is Brilliant
Finish Line to Tap Into March Madness with ‘Let’s Dance’ Campaign
What March Madness Can Teach Us About Customer Experience

Current Events Assignment  - March 6th, 2015

With Tiger Woods in Decline, a Sport and Its Sponsors Ponder the Future
Marshawn Lynch applies to trademark ‘I’m just here so I won’t get fined’
How Badly Does Las Vegas Want an NHL Franchise?
Lakers Top 2015 List Of NBA's Most Valuable Teams; Average Franchise Is Now Worth Record $1.1 Billion


USA Today Ad-Meter Super Bowl 49
America's Marketing High School - Survey Link

Current Event Assignment - Super Bowl XLIX - January 29th, 2015
*** CHOOSE FOUR ARTICLES

• Resale Prices For Super Bowl XLIX Tickets Rise To Record Levels
• Four Trends to Expect From Super Bowl XLIX Ads
  
• Infographic: Things Super Bowl Viewers Love (Besides the Big Game)
• Super Bowl Ad Prices Have Gone Up 75% Over a Decade
• How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl
• Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

List three ads you are looking forward to seeing on Sunday:

• Super Bowl XLIX Ad Chart: Who's Buying Commercials in Super Bowl 2015

Best Superbowl Commercials - Timeline

Current Event Assignment - December 15th, 2014

• Sweeping New Olympic Rules Hope to Fix the Broken Games
• Game on: UNLV Athletic Department adopts new tack
• Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

• Brands Rethiink Sponsorships - Athletes

Current Event Assignment - November 17th, 2014

• Be Relentless' - Rebranding the Clippers
• Why Breast Cancer Awareness is a marketing ploy
• New Ford Field college bowl game gets a name: Quick Lane Bowl
• Line Change: NHL Refreshes Marketing Efforts via Events and Partnerships

Current Event Assignment - October 20th, 2014

• 5 lessons to learn from Derek Jeter's brand management legacy
• What The NBA's Insane New TV Deal Means For The League And For You
• Social Media Marketing Lessons From the NHL
• How Beats by Dre (possibly accidentally) won the headphones marketing war in the NFL

Current Event Assignment - September 19th, 2014

• NHL will put ads on jerseys after someone else does it first
• NFL sponsor wrath: Can they change the league?
• Ray Rice Who? Four NFL Games This Season Drew Incredible 20 Million+ TV Viewers. Each.
• Manchester United vs. Real Madrid: Big Business at the Big House

Current Event Assignment - September 8th, 2014

• Phoenix Suns looking for new stadium sponsor
• Under Armour in tussle to try to pull NBA's Kevin Durant away from Nike
• San Francisco 49ers Build Levi's Stadium As Technological, Ecological Marvel
• Social-media images, video banned at Ryder Cup

Current Event Assignment - November 18th, 2013

• MLB Star Replaces Twitter Pic After Endorsement Gaffe
• 2016 Rio Olympics aim for record sponsorship haul
• Area man sells naming rights to fantasy football team
• Top 5: Sponsorships In Sports

Current Event Assignment - December 2nd, 2013

• Red Wings, NHL officials say Winter Classic essentially sold out, pleased with preparations

• New Year's Eve block party with 'puck drop' in downtown Ann Arbor is a go
• Nike and Hasbro Collaborate on Calvin Johnson-Themed Megatron Sneaker/Toy Bundle
• Colorado mandates women's game in exchange for Kansas ticket

Current Event Assignment - October 28th, 2013

• Yankees Among 10 MLB Teams Valued at More Than $1 Billion
• Want to invest in NFL's Arian Foster? Here's a chance