Welcome to Marketing -
Meets Graduation Requirements for Economics or English Elective (.5 credit)

This year long business administration course is designed to prepare students for entry-level occupations in marketing, management, and entrepreneurial ventures. The class also prepares students wishing to major in business administration in college. Students who enjoy learning by doing will have fun with the numerous skits and role-plays used to teach marketing skills and concepts. This course addresses the following seven career pathways: Management & Entrepreneurship, Professional Sales & Marketing, Buying & Merchandising, Advertising & Promotion, Marketing Information Management & Research, Distribution & Logistics, and E-Marketing. The marketing curriculum incorporates role play activities, multimedia lessons, class sales and promotion projects, and a hands on virtual business retailing simulation that teaches the importance of pricing, advertising, purchasing, merchandising, and market research.

This course meets requirements for English Language Arts credit (0.50) or Economics credit (0.50). This course is meant to complement and enhance the Marketing COE Course and is a prerequisite for Marketing COE. All participating students earn college credits they can apply at Washtenaw Community College. An integral part of the program at Pioneer is an opportunity for participation in the student professional organization, DECA. Pioneer students completing this program will receive  prestigious High School MBA Award.